In two weeks it’s Fathers’ Day and there are no better marketing lessons than the ones my father ingrained in me as I grew up.
Roger Damphousse didn’t know he was a marketer, but from the stories I’ve heard and re-heard, and “Yes, Dad… I heard that one before,” I was able to build a successful sales and marketing career based on some very simple words of fatherly advice.
After an incredible basketball career that paid for his schooling (a division 2 all-American at Merrimack College, scoring 1,774 points in just 3 1/2 seasons without the 3 point shot), he became the consummate executive and community leader. After several years at Avco (now Textron), he then moved to a job with Sanders in Nashua, NH.
There was a run in the middle where he stayed with his division as it was sold to Harris, and then he ended up back at Lockheed, who bought Sanders. He retired as President of their commercial electronics division.
Growing up the oldest son of an executive taught me that every action we take in business paves the way for how we are positioned going forward: the words you deliver, the products you sell, the services you provide.
Ultimately, it’s the service, the actions, that my dad always reminded me of without knowing it had anything to do with brand. To him, the word was “reputation”. He always told me that what other people think about your actions is what they will remember about you going forward.
You can’t create a brand. Brand is earned and awarded to us from those we interact with every day.
When we started Green Leads in 2007, Linda and I knew it was just a different spin on a lead generation service that was very common. Our differentiator from day one was going to be our reputation for quality service. Every decision we made was based on my father’s lessons in the background, specifically, “reputation”.
We stuck by it and even though we have gained clients and lost clients, the clients we lost could always reflect and say, “Green Leads maintained a constant level of professionalism and quality.” The lead generation programs may or may not have been successful (there are legitimate reasons some programs fail), but the level of service we maintained along the way always earned us respect and a positive reputation.
In fact, when a new prospect asks me for a reference, I always offer to them two:
- A client that has been successful with Green Leads, and
- A client whose program failed.
It’s amazing how valuable the honest combination is.
Between golf rounds, my dad always shows interest in our business. He asked me once if I generated new business using our own service. You would think a lead gen company would do that, right? No. Thanks to the lessons from my dad, our biggest sources of leads are our alumni and word of mouth. We live and grow by our reputation.
Thanks Dad, Love You!