I’ve been working hard at the gym, even more so than before. I’m going twice a day most days, and every day at least once. But it’s not an obsession. I’m learning a lot. Some of this relates directly to business. I thought I’d share.
How the Gym is Making My Business Stronger
What’s worth doing is worth doing daily – In my business, I should be making sales calls daily, but I usually find reasons not to do that. But the very basis of my survival and success is that I get those sales calls going. At the gym, I have a plan and I work the plan in front of me. Without a sales plan, without an actual “call these specific people and ask for this,” I feel like you might if you showed up at the gym and thought, “Well, what should I get done today?” And that plan needs to be executed daily. Yes there are some functions that aren’t daily (like filing taxes, or whatever). But a lot of what we do that makes us successful is worth doing every single day.
If you don’t measure it, how will you know you’re winning? – I have a few metrics for the business. Subscriber numbers, time on site, sales revenue, that kind of stuff. At the gym, it’s important that I pay attention to how much weight and how many repetitions and how much time on the treadmill and the like. But it’s also important that you don’t get stuck in the “measure everything obsessively” trap. If I measured my weight daily and used that as part of my success criteria, I would cry. My weight on any given day fluctuates according to my scale by as much as ten or so pounds. Clearly, it’s not a very helpful measurement if it’s so back and forth. I bet you’re following a few things too closely with your business that could do with being let go.
Make media always. It builds community – I take a boatload of selfies on my Instagram account. I don’t do that because I like looking at myself. I’m there to motivate myself and motivate others. I’m there to show people that this is important to me. And through this, I’m meeting new and interesting people. I’m talking with others about their efforts. I’m giving people support and care. Media making and content brings like-minded people. Make this a habit. It will pay off.
Find Your Own Path
In my little fitness community, I’ve got Jacq, who is a figure competitor, so building her body is primary. I’ve got Scott who is hard at work killing the fat man. I’ve got Bea, who is moving because it’s what needs doing. I’ve got Ben, who is very much an “after” picture, but always moving forward. None of us do the same things. We do similar things. But we’re not the same. Business isn’t a cookie cutter experience. It’s up to you to apply this issue’s ideas to your own business in your own way.
As for me? I’ve got a date with a kettlebell. Catch you after.