How the Gym Is Making My Business Stronger

Another Selfie! I’ve been working hard at the gym, even more so than before. I’m going twice a day most days, and every day at least once. But it’s not an obsession. I’m learning a lot. Some of this relates directly to business. I thought I’d share.

How the Gym is Making My Business Stronger

What’s worth doing is worth doing daily – In my business, I should be making sales calls daily, but I usually find reasons not to do that. But the very basis of my survival and success is that I get those sales calls going. At the gym, I have a plan and I work the plan in front of me. Without a sales plan, without an actual “call these specific people and ask for this,” I feel like you might if you showed up at the gym and thought, “Well, what should I get done today?” And that plan needs to be executed daily. Yes there are some functions that aren’t daily (like filing taxes, or whatever). But a lot of what we do that makes us successful is worth doing every single day.

If you don’t measure it, how will you know you’re winning? – I have a few metrics for the business. Subscriber numbers, time on site, sales revenue, that kind of stuff. At the gym, it’s important that I pay attention to how much weight and how many repetitions and how much time on the treadmill and the like. But it’s also important that you don’t get stuck in the “measure everything obsessively” trap. If I measured my weight daily and used that as part of my success criteria, I would cry. My weight on any given day fluctuates according to my scale by as much as ten or so pounds. Clearly, it’s not a very helpful measurement if it’s so back and forth. I bet you’re following a few things too closely with your business that could do with being let go.

Make media always. It builds community – I take a boatload of selfies on my Instagram account. I don’t do that because I like looking at myself. I’m there to motivate myself and motivate others. I’m there to show people that this is important to me. And through this, I’m meeting new and interesting people. I’m talking with others about their efforts. I’m giving people support and care. Media making and content brings like-minded people. Make this a habit. It will pay off.

Find Your Own Path

In my little fitness community, I’ve got Jacq, who is a figure competitor, so building her body is primary. I’ve got Scott who is hard at work killing the fat man. I’ve got Bea, who is moving because it’s what needs doing. I’ve got Ben, who is very much an “after” picture, but always moving forward. None of us do the same things. We do similar things. But we’re not the same. Business isn’t a cookie cutter experience. It’s up to you to apply this issue’s ideas to your own business in your own way.

As for me? I’ve got a date with a kettlebell. Catch you after.

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    Once again I am inspired! In August of last year I chose to launch a second business based on the products and business model of ViSalus. There are two primary reasons: 1. ViSalus is aligned with my highest values (physical wellness and wealth). 2. I’m worth it!

    I’ve found more work/life balance since running two businesses than I did with just one.

    • Chris Brogan

      Super! So glad for you, superstar. : )

  • SL Clark

    In business, as in the gym, sweat equity matters. Thank you for being such a champion, showing us the progress. Inspired.

    • Chris Brogan

      It’s the work. : ) It’s what I know how to do. : )

  • Mitch Jackson

    Some of the most successful people I know, regardless of their occupation or profession, were athletes in high school, college or in the pros. There’s just a certain work ethic or attitude that they have learned early in life and take over into the business world that seems to work. It’s not always the case but just something I’ve observed over the years, especially in the courtroom. Anyway, I think the same steps to achieve success in the gym and athlete fields usually cross over to success in business and life. It’s about being a disciplined human being. I was wondering about all the selfies on Instagram. Now I know. Keep em coming!

    • Paul O’Mahony

      Mitch, Mark – all that stuff in the gym, people say they’re doing it for all sorts of noble motives. But I suspect those reasons are often post-hoc rationalisations. The fundamental reason why people slave away in the gym is that it feels wonderful (after the pain of starting up). Humans love to feel great. Those who exercise every day have learned that secret – a few of them are humble enough to realise that feeling isn’t an act of will – it’s the release of whatever chemicals the body uses to reward those who treat it well. Maybe I haven’t a clue – can’t pretend to exercise every week – let alone every day. But I remember vividly the lovely surprise I got when I started to work out in a gym & kept it up (until I took a day off).

      • Mitch Jackson

        Running too. Something about all those endorphins doing their “crazy dance” inside our bodies. Without a doubt, we all have our reasons.

    • Chris Brogan

      We agree. I never was an athlete in school. Wasn’t my crowd. One of a few regrets of mine.

  • Mark Cancellieri

    I weigh myself daily and record it in a small notepad next to the scale in my bathroom, but then I calculate my 7-day average (to smooth out normal fluctuations) in a spreadsheet and graph my weight. I find it to be very motivating to see my progress visually.

    I also exercise daily. I insist on it. It is easier for me to exercise daily than it is to exercise a few times a week. If I take a day off, the day off becomes two days off, which becomes three days off, and then I’m done exercising. It’s easier for me to just completely eliminate the decision on whether or not to work out, as I talked about here:

    • Paul O’Mahony

      Mark, I love your point about what happens if you take a day off. I did a detox during January – I dread what would have happened if I’d taken a day off

    • Chris Brogan

      Super smart method.

  • Tom T

    I Love it. When I say it… well it’s a given. When you say it it’s an ah ha! The gym is “The strength of WILL proving ground.” Thanks a great piece Chris.

    • Chris Brogan

      Hahahaha. That’s kind of funny, if you think of it. You could say it all day… : )

  • FitMissy

    Each and every one of my successful clients works out daily! One of the best ways to get your day started.

    • Chris Brogan

      We agree. : )

  • Renee Fishman

    In August, I got tired of beating myself up on the days that I didn’t make it to the gym. So I simply resolved: no more. I’ll just go to the gym every day. As Mark says, it’s easier than deciding when to go and when to take off. I try to mix it up in what I do, so that I have consistency in working out daily and variety in the type of exercise. I do it first thing in the morning so that nothing else gets in the way. I’m working on translating that discipline to the rest of my day, but at least I know every day that I took care of my physical and mental health. I haven’t missed a day since August 18.

    • Chris Brogan

      It’s a much easier method, as it turns out. Do you agree?

      • Renee Fishman


  • karenputz

    I love your selfies–your progress motivates me! :)

  • Dave McGhee

    Love it. Better to be consistently good than occasionally great.