Did you know that most ideas are doomed before they ever start?
It doesn’t matter if you’re starting a new business, product, diet, career, or whatever. Your chances of success aren’t good.
The problem lies in the assumptions you’re making prior to launch. You assume your idea is good. You assume people will buy your product. You assume it will be hard. You assume people are actively looking for your solution. You assume people will love it so much that they tell hundreds of people. You assume your price is spot on. You assume they will say yes. You assume it will cost money.
You make a lot of assumptions about yourself, marketing, customers, etc only to realize their accuracy AFTER the launch. This is a costly mistake that will cause you a lot of disappointment.
The good news is that there is a simple 3-step process for avoiding this mistake…
Step 1: Brainstorm and list out all of the assumptions you’re making in your business or life.
Step 2: Put a star next to the ones that require immediate feedback before you launch.
Step 3: Start putting these assumptions to the test so that you can validate or correct them!
By doing this you’ll dramatically increase your chances for success. You’ll actually have realistic expectations of what’s ahead of you and what’s required of you to succeed.
This process greatly minimizes your risk. It’s something I practice regularly not only in my business but also in my life.
To do this effectively you must have a willingness to be wrong. Don’t be so arrogant as to think that you’ve got it all worked out. You don’t. In fact, you never do.
Also, make sure that the assumptions you’re working off of are measurable. For example, if you assume that
Failing isn’t fun. In fact, it sucks.
Avoid the devastation of having to say “well it was a learning experience” post-launch by validating your assumptions pre-launch.