In the romantic comedy, “Failure To Launch,” Matthew McConaughey plays a 35-year-old man who still lives with his parents. Surrounded by the trappings of an upper middle class lifestyle, Matthew’s character can’t seem to slough off his cushy comfort zone and create something meaningful on his own.
While I’ve never seen the movie, when Chris Brogan shared the theme for the inaugural issue of Owner Magazine, “Failure To Launch” was the first thing that popped into my mind.
In life as in business, the biggest mistake we can make is to fail to launch — fail to launch a relationship, fail to launch the end of a relationship, fail to launch a new fitness program, fail to launch a critical discussion …. We are all guilty. Like Matthew McConaughey’s character in the movie, we know what we should do — even must do — yet we don’t do it.
The connection between to Launch and to Own is clear.
You’ll never own if you don’t launch.
You’ll never launch if you don’t own.
Own to Launch; Launch to Own
The theme of the inaugural issue of Owner Magazine — indeed, the magazine itself — is the embodiment of the own to launch, launch to own, message.
You see, you cannot have one without the other.
You cannot launch unless you first own. What must you own? You must own yourself.
I asked my Mastermind partners to share their first thoughts when they hear the word, “launch.” They said things like: to initiate; a brave, new journey; speed and intention; and disappointment and fear because I wish I could do it too.
In order to launch, you must develop the kind of self-ownership that gives you the confidence needed to launch. A certain comfort level with self is required. A kind of ownership of who you are, flaws and all, is a prerequisite to launching anything meaningful.
On the flipside, you cannot truly own anything unless you first launch it. Whether it’s a book, a new branded website, a retail store, a line of mineral makeup, or a magazine like this one, you must launch it before you can own it.
They are opposing, yet complementary, sides of the same coin.
The Launch Master
While Chris did not ask me to do so, I feel constrained to point out that with this publication, you will learn from the Launch Master himself: Chris Brogan.
- Personal difficulties? Launch anyway.
- Haters throwing stones? Launch anyway.
- No time to be parent and business owner? Launch anyway.
- Struggling to keep up with an exercise routine? Launch anyway.
- Low on budget and human resources? Launch anyway.
- Can’t perfect the code? Launch anyway.
- No time to write that book? Launch anyway.
- Afraid you’ll fail? Launch anyway.
Let’s take this to the bridge. It’s hard. Sometimes, people suck. Sometimes you suck. Money is tight. And someone stole your idea. And the last launch flopped. And the customer service rep won’t help you configure the plugin.
So you can own anyway.
You’ve done it before, and you can do it again.
And if you haven’t done it before, do it. That way, you can do it again.
Launch it. Own it.
Welcome to Owner Magazine. I’m excited to be on this journey with you.
Launch to own, or own to launch? Do they go together? Don’t they? What’s your latest launch? Tell me about how you own to launch and launch to own in the comments below.