What I’m about to share with you may be a blinding glimpse of the obvious, yet completely ignored by most coaches and consultants.
I’ve been coaching people for a long time. 12 years to be exact. And I can tell you that there’s a lot that goes into being a great coach.
Here’s a few easy ones for you:
- Honesty: You don’t have to know all of the answers (no one does). You just need to know how to get the answers. Be honest when you don’t know the answer. It builds trust.
- Bravery: Clients usually need to hear things that they don’t want to hear. Your job is to tell them what they need to hear. No matter what.
- Trust: This goes both ways. They obviously need to trust you, but you need to trust them. Conversations must be open from both parties.
Those are simple. If you’ve been coaching or consulting people for any length of time you’ll read that while nodding along in agreement. But there’s more…
Today I want to share with you one MAJOR factor in what will make YOU a phenomenal coach.
You see, there are people out there with knowledge. They know a lot about a particular subject and they do a solid job coaching others on whatever that subject is.
They’ve logged in the hours studying books, going to school, attending seminars, watching videos, and throwing themselves in the subject.
But… they’ve never actually done it themselves.
There are also people out there with know-how. They have actual experience with the subject and have produced results from their actions.
They don’t posses a deep knowledge of the subject other than what they’ve learned from their own personal experience.
Very few coaches have both. Deep knowledge and real life experience of a subject are a dangerous combination. It’s what separates the good coaches from the great.
If you want to achieve massive success coaching people and helping them reach their goals then you must have both knowledge and know-how.
It doesn’t matter if you’re a teacher, writer, consultant, coach, speaker, or whatever. If you’re trying to help people achieve goal by giving them counsel and advice… then you’ll help them the most when you combine knowledge AND know-how.