Monchu is used a lot around here. What’s that mean? I’m glad you asked.
The word “Monchu” is an Okinawan word that means “one family” or sometimes “extended family” or sometimes “the family we choose.” What the definition tends to mean from all who talk about it is this: people you like and care about as much as you are supposed to care about your flesh and blood family. We use it to mean something much more valuable than a network connection and yet clearly not our uncle or aunt.
In the context of Owner, we talk about YOU as being part of our Monchu, as being part of a larger “inside” or “inner circle,” such that the people we connect with via Owner will eventually spread far and wide across the globe, and offer value to others in the Monchu as it develops.
Have you ever had that “Cheers” feeling with a restaurant or place, such that they know your order, know what you like, make you feel special in some way? At the heart of what we want to convey with Monchu is that sense of helping keep your most important people feeling most important. There’ll be more on this, but that’s the concept.
The reason it’s interesting is basic and simple. We do a horrible job of staying in contact with the people we say matter to us. From our best customers to our best vendors to our family-that’s-not-family. Our goal at Owner, amongst others, is to help you unlock the value of the Monchu and to do better at your goal of building better business relationships.